Equestrian Photography Pricing & Licensing Guide

Updated May 2026

Image Licensing Overview

All images supplied by Whelan Fine Art (T/A Niall Whelan Photography) are licensed according to intended usage.

Purchasing a digital image does not transfer copyright ownership.

Image resolution and usage rights are separate things:

  • High-resolution files may be supplied for both personal and commercial licences
  • Usage rights determine how images may legally be used

Personal Use Licence

Suitable For

  • Horse owners
  • Riders
  • Family sharing
  • Personal social media
  • Personal printing and framing

Includes

  • Professionally edited high-resolution and/or low-resolution JPEG image
  • Personal printing rights
  • Social media sharing on personal accounts
  • Private display and archiving

Does Not Include

  • Business promotion
  • Stable marketing
  • Commercial social media accounts
  • Advertising
  • Sponsorship campaigns
  • Sale or redistribution of images

Personal Licence Pricing

ProductIncludesPrice
Social Media Digital Image1040px edited image for personal social media use only€20
Single Digital ImageHigh-resolution edited image with personal licence€40
Signature / Fine Art ImagePremium edited hero image with personal licence€60
3 Image CollectionThree high-resolution images with personal licence€100
5 Image CollectionFive high-resolution images with personal licence€160
Full Horse GalleryComplete edited gallery for one horse/rider combinationFrom €250

Commercial Licence

A commercial licence is required where images are used to promote a business, brand, stable or professional service.

Commercial Usage Includes

  • Stable websites
  • Business Instagram or Facebook pages
  • Promotional advertising
  • Sponsored rider promotion
  • Printed brochures
  • Marketing campaigns
  • Equine business branding

Commercial Licensing Pricing

Licence TypeUsagePrice
Commercial Social & Web LicenceWebsite and social media promotionFrom €60 per image
Small Commercial Collection3–5 promotional images€150–€250
Extended Commercial Campaign LicenceAdvertising, print campaigns or publication usageQuoted individually

Portrait Sessions

Mini Equine Portrait Session – €125

  • 30–45 minute session
  • One horse
  • 3 edited images included
  • Additional licensed images available separately


Signature Equine Portrait Session- €295

  • 1.5–2 hour session
  • Stable, environmental and riding portraits
  • 8 edited images included
  • Ideal for fine art wall prints

Print Products

ProductStarting Price
Mounted Fine Art Print€85
Framed Fine Art Print€175
Large Wall ArtQuoted individually

Copyright & Usage Terms

Copyright Ownership

All photographs remain the copyright property of Whelan Fine Art unless otherwise agreed in writing.

Licences grant usage rights only and do not transfer copyright ownership.


Editing & Alteration

Images may not be heavily edited, filtered or altered without written permission.

Minor cropping for social media formatting is permitted.


Credit & Attribution

Where practical, online sharing should include credit to:

Whelan Fine Art


Delivery

Digital images are supplied electronically in high-resolution JPEG format.

Typical turnaround:

  • Preview selections: 24–72 hours
  • Full edited galleries: approximately 7 days

Payment

Payment is required prior to delivery of final licensed files unless otherwise agreed.

Accepted methods:

  • Bank Transfer
  • Sumup
  • PayPal

Portfolio Usage

Whelan Fine Art reserves the right to use selected images for:

  • Portfolio display
  • Website galleries
  • Social media
  • Exhibition and competition entries
  • Promotional material

Clients may request privacy restrictions in advance.